5 Types of Google Ads Offered by Google Ads Services
Take a look at the types of Google Ads you can run: image, video, search, app and shopping ads, and when each format helps a business reach more customers.
Google is one of the most popular and largest search engines in the world. About 2.3 million searches are made on search engines every second, and most of the results pages are full of ads. To get your ads shown, you need Google Ads, which Google Ads services provide. Here is more information.
Types of Ads Provided by Google AdWords
- Image Ads
Google Ads offers many options for advertising, each in a different format. The ads fall into five different types, image ads being one example. You can use this type according to your business needs to reach an even wider market.
You can see image ads on websites that are Google partners. An image ad can contain an image that visitors click to go to a business's website. It usually consists of a title, a description, an image and a destination link. The size of an image ad can vary depending on where it is placed.
Read also: Types of Digital Marketing Your Business Can Use
- Video Ads
The next ad you can use is the video ad. These ads usually appear on YouTube and Google partner sites. They promote a product or service in video form. The video ads offered by Google Ads services come in a range of lengths, from 8 seconds up to 15 seconds.
- Search Ads
Google Ads also come in the form of search ads. You advertise through text that appears on the Google search engine. This type of Google ad normally contains a headline that visitors click to reach your business's website. Google also provides an extra feature for these ads, called ad extensions.
- App Ads
This type of ad lets business owners promote an app and appear on Google partner sites. The ads can appear when a website is opened in a browser and in other places. The ad that shows up is usually an image or text promoting the advertised app.
Read also: Why Digital Marketing Matters for Business
- Shopping Ads
This ad appears on the Google search engine and shows a product, an image, a link and a price. The link can be clicked to go to the featured product on the business's main website. This lets customers shop directly from the site. It is no surprise that this type of Google Ads service is the one most businesspeople choose.
For a business that runs more smoothly, you can take advantage of the features Google Ads provides. To get the most out of it, though, it is a good idea to use a trusted, professional digital marketing service in Jakarta such as WEBARQ. With this agency, you can reach a wider market and benefit your business.
